He is featured on the front cover of the video game Pro Evolution Soccer 2009 and is also involved in promotional campaigns for the game. Messi, along with Fernando Torres, is the face of Pro Evolution Soccer 2010, and was also involved in the motion capturing and the trailer. Messi is sponsored by the German sportswear company Adidas and features in their television advertisements. In June 2010, Messi also signed a three–year contract with Herbalife which further supports the Leo Messi Foundation.
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| Pro Evolution Soccer |
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| Adidas |
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| Herbalife |
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